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BBC (Scotland) News & Current Affairs coverage influences the outcome of elections and its failure to include ALBA in its coverage is evidence of blatant bias

BBC bias is well capable of swinging an election or referendum

The BBC is an immensely powerful organisation and the way it presents news significantly impacts election/referendum results. In 2017 economists of the Columbia Business School, analysed 18 countries’ news media markets and developed a “power index”.

Across all countries, the UK had the most concentrated media sector, mainly due to the BBC. Over all mediums, the BBC influences 81% of people who consume news and has the most power to affect public opinion of any news organisation worldwide.

According to the researchers, it required just 5% of the BBC’s audience to be completely trusting of its output to give it the power to swing a close election by 1%. It could swing an election by 2% if 10% of consumers were naïve. This makes it much more powerful than, any major UK newspaper.

To achieve the same result a major newspaper would require in excess of 38 % of its readers to be trusting of its content. Poll after poll suggests that the BBC is the most trusted news source in Britain, and therefore the combination of its reach and reputation means its output substantially impacts elections and public opinion.

The trust in the BBC has been cultivated by the Westminster government, over many years and the perception of trustworthiness is easily maintained since newspapers have editorial viewpoints and priors, and the BBC claims to be absolutely impartial.

But with great power comes great responsibility and the issue of bias is critical, as it only requires a small proportion of people to question the impartiality of the presentation of a news item to reduce the impact on public opinion. (Cato Institute)

Comment:

The Westminster government influences the bias of the content of news and current affairs presentation of BBC (Scotland) ensuring Scottish affairs eg independence and SNP Scottish governance are presented in a negative format or not reported on at all. The financial share of the distribution of the compulsory annual licence fee is very unfavourable to Scotland since only about 20% of money collected from Scot’s for the BBC coffers finds it’s way back to Scotland and this is only transitionary since the bulk of programming is contracted out to Menthorn, a concern whose controlling company is based offshore in a tax haven. Broadcasting policy is retained by the Westminster government which is unfair to Scotland and this needs to change so that a balanced output can be achieved. Without change the outcome of any independence referendum in the future could be prejudiced against “Yes” by between 2% – 4% massively distorting the outcome as it did in 2014.

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Aberdeen Independence Movement Membership Criteria – SNP and WOKE

May be an image of text that says '본 2 hrs Heads up. have it on good authority that members of AIM (Aberdeen independence movement) are going through snp members social media checking for Alba posts. Word is that it could lead to suspension!'

Aberdeen Independence Movement

In January 2018 a number of independence minded friends decided to form the “Aberdeen Independence Movement” (AIM) to campaign for Scottish independence concentrating their efforts in the North East of Scotland. The headquarters is located in Aberdeen. It is an umbrella organisation whose membership is made up of WOKE minded independence activists of any political persuasion (so long as your are SNP). It is not affiliated to any political Party.

Aberdeen Independence Movement to Host Biggest Indy Event of the Year | AIM  - Aberdeen Independence Movement

Aberdeen Independence Movement Executive Committee:

Co-Chairs:
Fatima Joji: Nigerian-Scot from Westhill, Aberdeenshire, tops the SNP’s north-east regional list for the Scottish Parliament elections.
Kenny Anderson: Long time SNP supporter. Managing Director and Majority Shareholder, Anderson Buchan Properties Ltd.

Finance Team:
Virginia Dawod: Manager, Robert Gordon University. SNP activist.
Danny Forbes: Robert Gordon University – SNP activist.

Joshua Mennie: (media consultant), SNP, NEC member. List candidate North East Scotland

Theo Forbes. Graphic Media And Communications Officer for the Aberdeen Independence Movement (AIM). Post occupied from 17 Jun 2017. Before that from 2015, Graphic Customer Advisor in the employ of B&Q. Just to confuse matters was a member of the National Executive Committee and the the National Events and Fundraising Officer for the SNP group “Young Scots for Independence” from 2016-2018. But just to be really clear was also the Graphic National Events and Fundraising Officer. Being at a loose end for some time he attended Aberdeen University between 2017-2021 studying Politics & International Relations. Oh!! And he has been employed by the SNP as an intern from September 2020.

Aberdeen Independence Movement - Home | Facebook

Aberdeenshire Independence Movement (ASIM) launched January 2020. Team leaders:

Neil Baillie, SNP Councillor
Vicky Harper, SNP Councillor
Andy Stuart, SNP Convenor Aberdeenshire West
Fatima Joji, SNP List Candidate

Comment: Clearly an SNP funded organisation. Why so secret ?

Aberdeen Independence Movement - Home | Facebook